Franchise Creation Rules
In addition to making a character, you’ll also be making your Franchise as an Extra! Your franchise gets 1 Trouble Aspect and 1 Skill level plus 1 Aspect and 1 Skill level per player. So if there are 3 players then the Franchise gets 4 Aspects and 4 Skill levels. Since your Franchise isn’t a person, it doesn’t have the regular Physical and Mental stress tracks. Instead, use your Franchise’s Rapport to determine it’s Public Relations stress track and your Franchise’s Resources to determine it’s Finances stress track.
These stress tracks are used to answer not only the obvious questions of “how much does the public love us?” and “how rich are we?” but also to represent your standing within the community, how much city hall and the EPA hassle you, whether or not you can afford to convert that garbage truck into a mobile containment unit and so on and so forth.